Bestival launches futuristic artwork for 2016, designed by Made Up
The 2016 theme for the Isle of Wight-based music festival is Future, and so Made Up agency designer, Charles Williams used the festival’s theme as the intial starting point for the 2016 artwork. There is a mixture of illustration and typography, with the heavy use of futurisitic elements, that hint at outer space, machines and flight.
The festival was completely redesigned for the new year, and that includes the festival’s icon as well. The limited colour palette of purples, pinks and yellows convey a nostalgic 80s vibe to the artwork. The limited colour palette also contrasts well aganist the black backdrop, which is consistly used throughout the illustrations and the logo too. The new artwork also maintains the festival feel within the futuristic sense of incorporating festival-like symbols, like the peace sign.
“…symbols such as a peace sign anchor the imagery to more traditional festival siginifiers.”
What I can take from this artwork as inspiration for my own work is the effective use of the artwork style and theme. This is a strong idea of using the festival’s theme as a intial starting point, as it creates and develops strong ideas into distinctive and neat artwork.