Jing Zhang

Neatly illustrated recipe cards by Jing Zhang

These infographic-like recipe cards by Jing Zhang are neatly composed with a nice mixture of flat-style and near-realistic illustration. Zhang uses a hierarchal chronlogical system to inform the reader of the recipe. Clearly numbering each step with a simple white circled number indicates the reader the beginning of the recipe. Along with the short, brief text for the steps, they are also accompanied with neat, engaging illustrations. They vary in size for each step, and so this adds a more interesting and engaging format of the recipe cards for the reader. The compositions for each of the recipe cards are different to standard layouts of recipes, so this difference engages the reader visually.

The illustrations are not too detailed and not too ‘loud’, as the colours and sizes supply the good composition of text and image greatly for the reader. Also, ulitising a subtle lightly coloured hue background for each recipe card, makes them light-hearted and soft.

What is also neat and clever about Zhang’s recipe cards, is that each card shows a little world, combining large items of food with smaller peoples. This is a fun and playful thought to apply to his recipes cards, as his cards can reach out to unexpected audiences, such as young children above the age of 10, for example.

Nothing beats an illustration project that involves food. Be it Western or Asian, of different flavors, of different cultures food is always a crowd pleaser.

What I can take from Zhang’s recipe cards work for inspiration is the effective and engaging use of combining illustration styles with a infographic layout and idea. This produces an outcome that could potentially be fun and playful, yet informative and engaging for the reader to follow and understand. I could also take the use of colour and layout ideas from Zhang too. I like how Zhang has used colours in her recipe cards, as they are primarily bold and flat, with the occassional shadowing, light and dark colours. The nice contrasting effect with the subtle background and flat-like colours are good to take from too, as it makes the image clear and legible for the reader to understand and read easily.

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Jing Zhang

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