Dima Shiryaev

Dima Shirayaev’s reminiscent and varied poster designs for music nights

Within the Tumblr account that Russian designer, Dima Shirayaev holds, is a host of great, diverse range of poster design work. Based in St Petersburg, Shirayaev has produced great, effective graphic poster designs for club nights, exhibitions and general experiments. Shirayaev doesn’t stick with one style, as he diverts into varied styles of image-making, typography and visual communication.

Much of Dima’s work is type-focused interspersed with geometric shapes and contrasting colours. The designer plays with word and letter placement throughout to alter the pace and mood, allowing his posters to suit the event they’re advertising. In one poster manic, tightly-kerned type is used for a bass-heavy launch party, meanwhile letters are clustered together to mimic a series of art events involving neighbouring countries in another.

The poster designs are generally detailed and visually appealing, due to the focus on typographic elements and image-making. The varied use of line and shape are bold, and constructs the poster into neat artwork that can be displayed in an art exhibition, as well as the main purpose of promoting the music night. The diverse style that the designer holds is unique and effective to have, as it creates the designer to be different in visual for each brief. This is what I can take into account for my own style, utilising different and varied style approaches for different briefs and projects.

What I can take from Shirayaev’s great graphic design poster work, is the evident use of diverse styles. Utilising this will help myself further into the field of graphic design, as it will open up to new solutions and allow myself to experiment different styles. Other aspects that I can take from the Russian designer, is his process of image-making and typography. Both design elements are rather experimental and playful, and I can take this into my own style. This will help my own style to become refreshed, neat and playful, developing it even more with other inspirational designers and artists.


It’s Nice That

Dima Shirayaev




OK-RM-Antenne-Book-its-nice-that-listAntenne Books gets new and effective identity from OK-RM

Independent London-based bookstore, Antenne Books, has undertaken a minimal and bold new identity. The new, fresh yet effective identity from OK-RM, maintains a visualisation of a modern feel, with the established and traditions of a bookstore. The identity is clean, simple and maintains a refined look and feel throughout the bookstore’s assets, including stationery, packaging and their neat, refreshed user-friendly website. Utilising a clean bold typographic approach, OK-RM has effectively and succesfully conveyed their intentions of enhancing the bookstore to the products that they offer and sell. Antenne Books covers national and global publications, including the visual and communication topics of art, photography, design, illsutration, theory, writing, fashion and culture.

OK-RM says:

The main objective of the project is to provide Antenne with a clear and functional platform for displaying and offering its publications to a growing audience

OK-RM goes on to elaborate their intention:

The expression of this function is rooted in primary simplicity, evident in the colour palette and navigational devices. This same attitude inspires the new acronym AB.C deriving from ‘Antenne Books’ and also the ‘dot com’ – a signal to the digital-centric offer.

What I can take in for inspiration from this identity design project, is the effective use of simplicity. Not every idea or design has to be full or busy with detail, as sometimes, the best solutions is to go simple and minimal. In this identity design, the simplicity works effectively well, as the visualisation of it is memorable, and rather understandable, once the viewer knows about the independent bookstore. The simplicity objective also runs through the colour palette, quite evidently, and so this can also taken as inspiration. Subtle colours work well against a simple identity, as it runs the intention of the designer through well.


It’s Nice That


Design Army

Ahead of US election, Design Army showcases a series of political chocolate packaging

Washington DC-based agency Design Army’s Pum Lefebure designer has partnered and collaborated with artisan chocolate maker, Harper Mcaw. The partnered project consists of a series of six different chocolate bars in sleeves, that uses the notable colours of red, white and blue as the primary colour palette. The name of the project is: The (Very) Political Collection, which clearly links and directs the viewer/audience to the politics of the US, especially before the election at the States.

The designs for each of the six chocolate bar sleeves vary, but all fall in the same topic of US politics. The designs feature:

…a capitalist white elephant wearing a raspberry studded smoking jacket, a depitiction of liberally minded hazelnuts mid protest, a sci-fi vision of the right wing Tea Party, and abstracted images of the democratic donkey and the republican elephant.

The designs quite clearly reflects the politics of the US, especially with the image-making merged with the notable colours of the US flag. The designs are playful, fun, visually appealing and engaging for any audience. The image-making is detailed with strong use of line and shape, which attracts persons who like images and pictures over text and words.

Designer Pum Lefebure says:

This Election Year collection is designed to give a refreshingly positive spin to the world of Washington politics, stir local pride, and shine a spotlight on the Capital’s (seldom seen but thriving) creative, collaborative side.

What I can take from Design Army’s refreshed chocolate bar sleeve designs is the topic that it covers, as well as the illustrative image-making style. What I like about Lefebure’s work on the project is the amount of colours he has used, the image-making and the layout. The designs are ‘full’, as there is not too much negative space in it. This could suggest the reflection of US politics, being ‘busy’. The patterns created with the images and colours are engaging and appealing, I can take this into account when creating packaging design for a brief/project.


It’s Nice That

Design Army

Sebastian Roitter

Sebastian Roitter’s extensive and fresh identity design for a fictional film festival: Festocalipsis

For the fictional outdoor film festival, Festocalipsis, Argentinian designer Sebastian Roitter has created the identity fresh and light, covering themes of the ‘end of the world’, as well as apocalyptic-themed films to an exhibition about world disasters. Festocalipsis is a fictional film festival all about the end of the world.

To include with Roitter’s identity design, he has also produced a few merchandising elements to neatly go with the identity and festival. Roitter has created a film programme, posters, pamphlets, name badges and other branded merchandise for the project.

From It’s Nice That:

Not only is the scope of what Sebastian has designed impressive, it’s the thought he’s poured into the content that actually makes up the fictional festival. A mix of typography and inky illustrations (drawn by the designer) create a contrast between order and chaos. This meshes well with the ominous undertones of the festival and flashes of yellow, red and purple lighten the mood across what could easily become a very bleak project.

The combination of different elements together, brings Roitter’s design approach out towards the viewer and audience very clearly, and engagingly well. Roitter’s typography, illustrations and colour choices all work well together, merging his unique and appealing visual style to the identity project.

Another pivotal point to bring out on Roitter’s identity design project is his layout choices for the printed merchandising, as well as other relatable merchandising elements. His layout choices for the film programme, posters and pamphlets in particular, are bold, visually appealing, and informative. The mixture of his typography and illustrations, along with the negative space that he cleverly utilises, creates the printed pieces to be engaging and appealing for the viewer and audience to view and read. The colour choices aren’t ‘in your face’ and complement well with the layout, negative space and Roitter’s illustrations. The use of the sans-serif typeface creates a contemporary sense to it, as if Roitter had the decision of using a serif typeface, even the combination of the two different typefaces, it would create a sense of traditional feeling of the festival.

What I can take from Roitter’s identity design is the effective use of his layout technique, his use of typograhy and illustration style. Taking these elements in will be helpful for myself, when considering and generating ideas for a identity brief/project. The use of bold, flat colours is another aspect of the identity design that I like too. The colours aren’t mixed, or complicated, just simple bold colours. This brings great contrast between two or more colours, and with the negative white space. I can also take this process in for inspiration as well.



It’s Nice That

Sebastian Roitter