Tate Design Studio and Peter Saville designs geometric beer can artwork for Switch House pale ale
Taken from the new expansion of the Tate Modern, Saville implements the same colour palette into the can’s artwork. The artwork continues the graphic identity from Saville, as well as the general influence of the artwork being the gallery’s architecture as an assembly of simplified shapes.
The bold colours of orange, yellow, pink, turquoise, navy and red complement each other, especially with how the geometric artwork is similarly laid out like an architectural plan with colour. Using the backdrop for the artwork as the bare mineral-like aluminium creates a sense of simplicity, and a focal point for the colours used for the geometric shapes. As well as for the visualisation for the beer can design, another reason to include the stripped back aluminium as part of the design is that it:
“…implemented to reflect the materials of the industry gallery building,…“
Tate Design Studio’s graphic designer Mathew Whittington says:
“We wanted to celebrate the simple materiality of the can and make a gesture that alludes to how the architecture of Switch House meets the raw brick of the original power station.“
What I can take from Tate Design Studio’s beer can artwork design for inspiration into my own work is the visual idea of representing surrounding enivornments into a design. This creates a clever and engaging design for viewers and users. As well as the idea, I could also take the geometric shapes as inspiration into my own brief/project for artwork and identity design.