Tate Design Studio

Tate Design Studio and Peter Saville designs geometric beer can artwork for Switch House pale ale

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Working with Peter Saville, Tate Design Studio has created Tate’s Switch House beer by Fourpure Brewing Co.

Taken from the new expansion of the Tate Modern, Saville implements the same colour palette into the can’s artwork. The artwork continues the graphic identity from Saville, as well as the general influence of the artwork being the gallery’s architecture as an assembly of simplified shapes.

The bold colours of orange, yellow, pink, turquoise, navy and red complement each other, especially with how the geometric artwork is similarly laid out like an architectural plan with colour. Using the backdrop for the artwork as the bare mineral-like aluminium creates a sense of simplicity, and a focal point for the colours used for the geometric shapes. As well as for the visualisation for the beer can design, another reason to include the stripped back aluminium as part of the design is that it:

…implemented to reflect the materials of the industry gallery building,…

Tate Design Studio’s graphic designer Mathew Whittington says:

We wanted to celebrate the simple materiality of the can and make a gesture that alludes to how the architecture of Switch House meets the raw brick of the original power station.

What I can take from Tate Design Studio’s beer can artwork design for inspiration into my own work is the visual idea of representing surrounding enivornments into a design. This creates a clever and engaging design for viewers and users. As well as the idea, I could also take the geometric shapes as inspiration into my own brief/project for artwork and identity design.

peter-saville-tate-beer_listtate-beer_photoPeter-Saville-Tate-Modern-identity

It’s Nice That

Tate

Peter Saville

Kristián Mensa

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Kristián Mensa mixes real life objects with his illustrations

Illustrator Kristián Mensa combines everyday real life objects with his illustrations, to add a punchy and appealing visualisation with his pen and ink art work. The various images that Mensa illustrates include different scenarios and actions, that engagingly and humorously work well together. Such everyday objects that Mensa combines are fruits, flowers, toilet roll and shells.

The different illustrations are playful and light, which creates a strong connection for the viewer to enage and quickly understand the image. This makes the audience become varied and wide to like and understand Mensa’s artwork.

Mensa’s pen and ink illustrative style is simple and subtle, utilising a mixture of bold and thin lines, and simple mixing ink colours. His illustrative style is reminiscent of children’s illustrations in books. This is one reason amongst others as to how Mensa’s playful illustrations are engaging and fun.

What I can take from Mensa’s work for my own inspiration into my own work is the use of his simple, yet playful illustrative style into my own illustrative artwork, and possibly design briefs. The idea of combining real life objects with illustrations for extra punch is a playful idea, and so I could incorporate this idea into my own visualisations for illustration and graphic design work.

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Designboom

Kristián Mensa