H.Y.T. Studio showcases Yes Fam! Great graphic design
Creative Pathways PDP 10
Artist and designer, John Slade, showcases his commerical work through the graphic design studio, H.Y.T.. The graphic design studio’s clients revolve around the big names of Tate Modern, Transport for London and Channel Four.
The studio’s aim for their work output is considered to be stylistic choice of Slade’s enjoyment:
“bold, striking, often conceptual graphics and illustrations.“
This aim is evident with the recent works for club night Vesuvio at The Social, run by Heavenly Recordings, a London bar.
The recent works range from posters, flyers, GIFs and stickers, which are all designed and rendered with bright, bold contrasting colours, along with strong use of typography. Vitality is key with these series of works, as utilising a primary colour palette, each of the different works replicates, or even emulates how the feeling and visuals of a club night is like.
Futher works have been included with this series, as H.Y.T. has just opened an exhibition of its own works at The Social, called Pass The Hot Sauce.
The visual feeling and mood of these series of works are contemporary and trendy, and especially how the works are for a night club, this certainly conveys that to the viewer/audience. The works contain simple compositions, simple shapes and lines, which all work towards that feeling of a club night emulation.
What I can take from these works as inspiration for my own work is the strong use of colour, shape and typograhy. These elemements work great together, so taking this into my own work, I will be able to design and create visually and emotionally engaging pieces of design work.