Daniél Niederkofler

Italian club night Soul Juice receive’s designs from Daniél Niederkofler

Soul Juice club in Brunico, Italy, receives playful artwork design from Daniél Niederkofler. The ethos that Soul Juice follows for it’s club nights are:

Forget the outside world and dance without worries

However, this idea is the premise behind’s Soul Juice’s:

founded in a necessity for an open minded space where people could enjoy themselves

Niederkofler demostrates his visual communication interests in graphic design, animation and illustration through each night at Soul Juice, as he creates and designs artwork that utilises strong line art illustrations, complemented with a candy-like colour palette. His playful approach with his artwork also examples acid house smileys, pizza slices and bowling bowls. These illustrations references Niederkofler’s creative design approach:

I like to create work that is funny, bold and somehow weird

From It’s Nice That:

Asked to contribute by the founders of the collective, its title was the designer’s first creation with the team and raw sketches of a creative direction followed. “The design we chose is influenced by African LP covers and retro games,” he explains.“The graphic is based on a simple grid, creating a modular system that gives me the freedom to create a range of variations.” Each poster is designed around the centre, “always a main element that connects to the collectives name”. From there,“the colour palette refers to the idea of a vibrant environment. The modules are filled with information and secondary elements like patterns and other symbols”.

What I can take in for inspiration for my own design work is Niederkofler’s creative design approach of: funny, bold and somehow weird. Taking in this approach certainly results in artwork and designs in a playful and fun output. Especially with the use of typography, colour choice and illustration style.

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Daniél Niederkofler

It’s Nice That

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Southbank Centre receives redesigned visual identity from North

Southbank Centre’s in-house design team has worked with North on redesigning the institution’s visual identity. This whole new refreshed identity undergoes a new logotype, design framework and typographic expression. The new visual identity is applied to all aspects of the branding and identity of the institution, which includes signage to tickets, posters and the website.

North’s founding partner Sean Perkins describes that:

The new identity clearly, confidently and consistently communicates ‘Southbank Centre’ like a title of a magazine – everything else is the weekly, monthly features and highlights, the content.

With what Perkins describes of about the new visual identity is clearly exampled with the images below, and certainly with the refreshed logotype. The logotype certainly obtains the look and feel of a magazine, especially with how the content for the institution is regulary updated on a weekly basis. The mixture of the instutition’s content with the logotype and new identity, they certainly work seamlessly together.

At the time of writing, Southbank Centre is undergoing a major renovation, so the timing of a new refreshed visual identity works well. With this major renovation in mind, the institution wanted an “impactful and distinctive” new visual language, as well as being the largest and culture and arts centre in Europe. Therefore, the identity redesign opted in for the colour yellow has the core colour identity. This creates a sense of creativity and optimism to the institution and across the visual identity. This works with what the centre is about, culture and arts. With the logotype used, the institution used the Noe Display font (from type foundry, Schick Toikka: “a modern, high-contrast serif font) and customised it to visually reference the centre’s iconic building. Southbank Centre also reasons that the customised Noe Display font creates:

an ownable, recognisable typographic tone of voice

North’s Charlie De Grussa also says:

The logotype design and serif font choice was inspired by Southbank Centre’s brutalist architecture and the original Festival of Britain identity.”

De Grussa goes on to say:

This visual language reference runs throughout the identity applications, typography and wayfinding elements.

What I can take in for inspiration from this new redesign identity for Southbank Centre, is the combination of colour choice, font choice and the actual content from the centre. The smart choice between colour and font, combined with centre’s content seamlessly works well together, providing a comteporary look and feel, which fulfills the centre’s original motive of being impactful and distinctive. Also, what I can take in for inspiration is the considered use of the centre’s iconic building that influence and referenced into the visual identity. This I can take in to help with ideas and concepts.

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Southbank Centre

North

It’s Nice That