Adam & Eve/DDB and Pâté

Adam & Eve/DDB and Pâté launches The Telegraph’s new app, Think Ahead

Creative Pathways PDP Entry 05

The Telegraph, has release an new app, called Think Ahead, with creative agency Blink Art’s Pâté (Paul Pateman) and communications agency, Adam&EveDDB. The new launched app is in relation to the Think Ahead campaign, that:

The campaign challenges viewers to consider what “Think ahead” means to them and accompanies the launch of the new Telegraph app.”

Blink Art of the campaign says:

Pâté’s direction was invaluable in each stage of the creative,

Blink Art goes on to say:

He even stepped into the sound studio and performed the voice of Donald Trump!

Focusing around the name, “Think Ahead”, the campaign aims to ask people how to define the phrase. Utilising display, video and social media, the campaign engages with the audience through great visual communication.

The colour choices for the displays are vibrant and bold, clashing aganist each other, creating a eye-popping visual for the audience and viewer. This creates engagement and viewer’s asking themselves of what the content asks. The illustrations are simple and effective, relating to the text and questions provided on the top of each display. It’s punchy, bold and attracts an array of youth and old.

With the video, the concept is consistently used with the colour and moving-image illustrations. It is playful, reflecting a fun alternative on the quite serious case of the US presidency situation.

The app itself includes a Top Stories channel, story notifications and a scrolling news format where stories become “cards”. Luke Griffiths, The Telegraph’s digital designer explains “we have hired designers to interpret the news as it comes through to our top stories. It is a collaborative workflow between designers and editors in the newsroom.”

What I can take from this as inspiration for my own work is the effective use of simple text and words, combined with strong illustrated imagery. Creating that relation with word and image towards the audience can make a strong difference with a poor and great relation – succesfully combining the two will generate a strong outcome and reflection. As well as the layout, the flat-style illustration can also be taken into consideration, as this illustration style is trendy and popular, as it can generate quick, easily understandable images with non-complicated shapes and colours.


Adam & Eve/DDB


It’s Nice That




Animade showcases new, appealing interactive web game-experiment

Everyone’s favourite London animation studio, Animade, has created an interactive web experiment called Party Pooper. The aim of the fun, simple game is to remove the bunch of strange guests within the room, using the various tools laying around. The simple aim of the game is remisicent of many point-and-click online games.

The game consists of various characters that have simple “bopping” movements. This creates the characters to have a sense of likeable characteristics, combined with the simple shape and bold colours. The animations for each character’s removal from the room is also thoughtfully creative, so the viewer is actively engaged with it. The user has simple tasks of using the various tools to clear the room, and such tools include scissors, duct tape and a hammer.

Designed and animated by Animade’s own Milo Targett, the characters are simple yet brilliant — just block-colour shapes given heaps of personality via their subtly different eyes and ways of moving. Development was by Simon Neveu. The backing tracks by Prince Lucien and Big Cool Slug are the icing on the cake.

What I can take from Animade’s fun and playful web experiment game for inspiration into my own work is the consistent use of colour, shape and character design, which is consistently used throughout many of Animade’s projects. Utilising this consistency helps build up the design style prescence of the studio, and makes it easily and quickly recognisable for what studio the project has originated from. I could use this method of consistency into my own work and portfolio, so I can build my own design prescnece strongly with my own design style, thought, ideas and outputs.


It’s Nice That

Party Pooper