Pitchfork introduces new logotype as well as redesigned website
The music website Pitchfork, reveals its launch of a complete new designed website, that overhauls the previous iteration which appeared in Autumn 2011. The new, clean website provides a fresh new user interface, that has made the visual appearance simplified and clear for the reader. The outcome of this new user interface provides the reader experience to be easier to function, as browsing, searching, listening and watching is simplified and easier to function. However, as well as with the new fresh user interface, Pitchfork has revealed a new logotype that is designed by Swiss type foundry, Grilli.
The user interface utilises a monochromatic colour palette, with full colour images. This choice of style provides the reader experience to be easy and concise to understand, as the content is equally spaced, making it not cramped. Another element that makes the new website design fluid with the simplified user interface, is the neat feature of having the navigation bar, search and listening feature, and hamburger menu scroll with the reader. This makes the navigation for the website easy and quick for the reader to use. This neat design element also applies with the listening feature, as when the reader uses this feature, it is located underneath the navigation bar, and scrolls with the reader.
One other nice design aspect that the new site incorporates is the hamburger menu. The hamburger menu provides almost the same content and links as the main navigation bar does, however, the hamburger menu contains a slight more detailed links for the main header links. This makes the user interface neat and direct for the reader to explore a detailed area from the main header links.
Condé Nast acquired Pitchfork Media last year in October. The presdient and chief executive Bob Sauerberg of Condé Nast said:
“Pitchfork is a distinguished digital property that brings a strong editorial voice, an enthusiastic and young audience, a growing video platform and a thriving events business.”
What I can take from Pitchfork’s newly designed website for inspiration, is the use of a fresh and simplified user interface, that successfully function and performs well for the reader. The user interface and user experience of a website is vital for the reader, and so Pitchfork’s new website is a great example of a website functioning and performing a easy and clear user interface and user experience. The colour styling of the website is simple and neat, it’s not too complicated with many colours. I can take this colour styling approach into my own work for web and user interface design.
As well as the simple colour scheming, I could also take the neat little features of the website into my own work. This includes the design elements of the hamburger menu, search and listening feature. These little design elements helps the overall user interface and experience succesfully well, as being a music website, it is expected to obtain a listening feature, as well as the standard search option.
The layout is also another aspect that I can take, as the website uses a section for featured and new articles, and a basic two column layout for articles, album reviews, latest music and so on. Utilising a two column layout can provide more information in a smaller space. I could use this type of layout for web design, as it is successful, and it works well for a successful and easy to understand user interface and experience.
It’s Nice That